Meet our team – the creative brains behind it all.
The lynchpin of the team, Andrew constantly emboldens his employees to venture into new knowledge and enterprises as visionaries – within and beyond work.
A champion of environmental sustainability in business and personal philosophy, he encourages everyone to embrace environmentally friendly habits as a way of life.
Andrew began providing hands-on furniture delivery services as a self-made entrepreneur, in addition to managing diverse roles for the company in accounts and sales.
Carving out a name for EFR from bottom to top, he established a strong customer-oriented corporate culture across the board: Providing the best service to our clients is our top priority.
Sim Tze Cheng
The Family Man
Tze Cheng is a dedicated family man who follows a work-family balance philosophy. When he’s not winning over clients with his charming smile, he likes to play sports during his free time.
Despite his busy schedule in juggling the roles of being the leader of the Sales team and main person in charge of our subsidiary in Malaysia, he remains approachable and friendly to everyone.
SENIOR OPERATION MANAGER
If there’s anyone who can do anything all at once, it’s our resident Superman – Kenneth. Touted as a charming gentleman, he’s also the one with the most musical talents – he can play multiple instruments, sing and dance!
SENIOR ACCOUNTS MANAGER
The Arithmetic Artist
Dayna is the seeker of the arts and sea. With a meticulous eye for detail and an alter ego that lives in a world of numbers, her secret to life is a blend of tea and OCD management. In her spare time, she goes on cruises and enjoys travelling.
SALES DESIGN MANAGER
Rachelle is a go-getter and an adventure-seeker, willing to go to great lengths for her career. She explores different parts of the world to understand the culture of her expatriate clients. Born with strong vocals, her voice can make people turn heads!
SENIOR SALES DESIGNER
Her outgoing personality fits her into any environment. She’s a social butterfly with an ever-changing hair colour and has two life mottos because she likes to keep things extra – “Everyday is TGIF” and “Life is short. Do what you want to do.”
When it comes to work, our friendly in-house delivery team is very professional in their dealings. So, leave your worries behind because they can get the job done well and on time. Each delivery always presents new opportunities for us to understand you and get onsite to provide hands-on support and assessment.